Email marketing is a form of digital marketing that involves sending commercial messages or promotional content to a group of people via email. The goal of email marketing is to develop relationships with potential or existing customers and promote a brand’s products or services, ultimately increasing sales or engagement.

Email marketing campaigns typically involve sending newsletters, promotional emails, or announcements to a list of subscribers who have opted in to receive communications from the company. These subscribers may have signed up for a newsletter or provided their email address while making a purchase. Email marketing can be automated, allowing companies to schedule messages to be sent at specific times or triggered by specific actions, such as a customer making a purchase.

Email marketing is an effective way to reach a large number of people quickly and cost-effectively. However, it is important for companies to follow best practices and comply with regulations such as the CAN-SPAM Act to ensure that their messages are received positively and not marked as spam. Successful email marketing campaigns rely on creating engaging content, segmenting email lists, and tracking analytics to measure the effectiveness of campaigns and make improvements over time.